Aswani Yatheendran on Kirtilals
Launch of new diamond jewellery by Kirtilals
Today I attended Kirtilals, India’s premium Diamond Jewellery brands 11th anniversary celebration in Bengaluru by launching a new range of stunning light weight diamond necklaces at an unbelievable price range. During this launch they showcase a wide variety of sparkling diamond necklaces with the most sought after designs in traditional and contemporary styles.
The good part about the brand is that they have launched Diamond Necklaces starting from INR77,000 and thus intend to target a younger crowd. They have an amazing collection too. Also, while you are on the store, You can use their app and virtually try every design available across the country.
I got a chance to talk to Mr. Arun Kumar, Head Marketing, Kirtilas. According to him Diamond purchase is all about emotions attached to it than the value itself. Also the wide range of designs makes Kirtilals stand out.