80 Years of Kirtilals

September 11

Kirtilals 80 Years

8 decades of trust, 4174 weeks of spreading smiles, 29220 days to celebrate your special moments and 701280 hours of focus to build that trust, bring that smile and make that moment truly special. That is what Kirtilals’ 80 year journey is all about! Since its inception, Kirtilals has been a name synonymous with elegance and expert craftsmanship. As we celebrate 80 years of history, we owe our success and rich legacy to the love showered on us by our patrons.

Alternative beginning

1939- A year of great upheaval across the world. This was the year that shaped the future of the world in many ways. History remembers this year for the beginning of World War 2, the years that followed created new nations, political orders and ways of life. In this remarkable year, a jeweler in South India set a stone in gold and planted the seeds of a tree that was destined to blossom for the next 8 decades, bearing is executed with pristine perfection. With the advent of modern technology, craftsmanship acquired a new meaning, we were quick to learn and build on this resource, thus improving precision while maintaining the eye for aesthetics of the traditional karigar. While we value tradition and believe that classics never go out of fashion, we have the customer’s pulse. After all, 80 years of making jewelry means adorning several generations. Contemporary designs and pieces catering to modern tastes take place of pride in our catalogue and store shelves, side by side timeless traditional masterpieces.

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What differentiates Kirtilals from its peers is the understanding of what a diamond means to an individual. At Kirtilals each diamond is carefully examined and goes through a series of filtration and purification processes, right from the mining stage till it is studded onto your ornament. We are proud that we only deal in the finest octahedron shaped diamonds, compromise on quality is never an option.

Ours is a company that is rooted in the past but whose design philosophy is ever dynamic and contemporary. A look at our design eco-system can trace the evolution of designs that reflect trends over time. Take men’s rings for example. In the early 2000s, the trend was to be minimalistic and suave, with the rocks worn being in prominence. This slowly led to a splash of colour being added in 2005. Today men’s rings are flashy and captivating. They no longer hide on the fingers but stand out and call for attention. The company’s ‘evolution of design’ is evident not just in the design itself, but also in the process of designing. Each creation has a unique journey, one that tells a story and eventually becomes a part of the customer’s own story.

Another fine example of the evolution of design is the journey of necklaces. In the early 2000s, sober and simple settings were in demand. Gradually colour and glamour began to occupy the customer’s imagination and our design team met that demand with great flare. Today, ‘fashion forward’ jewelry that makes a unique style statement is sought after. Our designing capabilities live up to these expectations, with out of the box thinking and creations that have individual personalities which give the wearer a unique identity.

The past 8 decades have not been easy sailing, but our perseverance and work have been recognized and respected by both employees and esteemed customers. Accolades and awards both international and national, projects ranging from personal jewelry to ornaments for temple deities, and a team of the finest artisans and thinkers have marked this 80 year long journey in remarkable ways. We stand here today looking back at this wonderful journey like an experienced octogenarian, and yet we are eager with the enthusiasm on an 8 year old waiting to embark on the next leg. A future that is bright and strong like our diamonds. happy employees make happy customers, hence policies on inclusive growth, diversity and fair opportunities for one and all remain the motto at the workplace.

The past 8 decades have not been easy sailing, but our perseverance and work have been recognized and respected by both employees and esteemed customers. Accolades and awards both international and national, projects ranging from personal jewelry to ornaments for temple deities, and a team of the finest artisans and thinkers have marked this 80 year long journey in remarkable ways. We stand here today looking back at this wonderful journey like an experienced octogenarian, and yet we are eager with the enthusiasm on an 8 year old waiting to embark on the next leg. A future that is bright and strong like our diamonds.

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