Evergreen Treasure

August 23

Kirtilals launches new CSR initiative by planting saplings at North Coimbatore Flyover Garden

The event was graced by The Commissioner of Police, Coimbatore.

Coimbatore, 17th August 2019: Kirtilals – a premium fine diamond and gold jewellery brandlaunched their CSR initiative “Evergreen Treasures by Kirtilals”, by planting saplings at North Coimbatore Flyover Garden.The Commissioner of Police, Thiru. Sumit Sharan I.P.S. graced the occasion along with Kirtilals Managing Director Mr. T. Shantakumar and Director Mr. Suraj Shantakumar

“Evergreen Treasures by Kirtilals” is a proud CSR initiative in which saplings were planted in the presence of the said dignitaries, by students of schools and colleges and the general public to support Mother Nature. This initiative was launched to encourage every individual who’s a part of the Kirtilals family to walk together towards a greener planet.

Through this campaign, Kirtilals aims to plant indigenous and herbal plants across South India to maintain the balance among the flora and fauna of our environment. Kirtilals’ aims to do this for the futuristic betterment of the upcoming generations. To create a safe environment by creating awareness among the general public; Kirtilals yearns to educate them about the current environmental scenario.

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As a gesture of goodwill, a healthy sapling is being rewarded to the store customers between the 15thto 21st of August, to ensure health &harmony into their lives. The sapling was gifted so that they, as individuals contribute to the environment, by planting the sapling at home, at work or wherever they wish to add life. With this being said, it is also evident that in the past three decades there has been drastic climate change due to pollution and deforestation.

Speaking on the occasion, Mr. Shantakumar, Managing Director, Kirtilals said “The brand, has been synonymous to superior craftsmanship, exclusive designs and guaranteed product quality since 1939. We have come a long way since our inception and I take pride in the great reputation that we have today. With this being said, it gives me utmost happiness in adding a little more of green into our existent colourful world. Climate change has been talked about, but not addressed enough. This is our chance to keep our homes for a longer time and there is no better way to do it than keeping our homes and surroundings beautiful.Moreover, this is also immensely special to us, as this marks a new milestone, being our 80th year in the industry. On this joyous occasion, it gives me immense pleasure to welcome you all to be a part of this initiative.”

Commenting on the same, Mr. Suraj Shantakumar, Director – Business Strategy at Kirtilals said, “Evergreen Treasures by Kirtilals” is more than just a company initiative. We want to give back to the environment, when it has rewarded us with so much more than we can receive. We are one step closer to a greener environment, and we want to build a better, cleaner and healthier future for our coming generations. We, at Kirtilals have always ensured that our people stay committed to our motives. This Independence Day, we also aim to create a greener space for our country because we started our journey 80 years back from the very soil that made us branch out to many other ventures, as well.”

Ms. Seema Mehta, Creative Director, Kirtilals said, “We would like celebrate this milestone with our loyal customers who have made us what we are today. Our innovative and unique designs have always been well-received and this time we want to giveback to them and out beautiful environment, by taking a greener step for a brighter tomorrow.”

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